Black is not without light everything is black.
In terms of light frequencies (additive color theory), white is the presence of all colors and is, therefore, a color.
UNDERSTANDING BLACK AND WHITE AND COLOR THEORY Here's your guide to understanding the colors black and white, and how to design using them.īefore exploring how black and white speak, let’s first deal with the “elephant in the room.” Some of you may have seen the title of this post and said, “But wait, isn’t a color, it’s the absence of all colors!” If that’s you, we suggest that you keep reading. Let’s now address two colors that go hand-in-hand: black and white. We explored this reality with the color blue, the color red, the color green and the color yellow. Understanding these associations within the audience for whom your work, service, or product is intended is essential to making smart color decisions, bridging the gap between what you are trying to communicate and what is actually perceived.
Making these decisions is difficult because of every individual filters color with their own conscious and subconscious associations. Understanding color and its impact isn’t just visual but can increase brand recognition and loyalty. We’ve shared earlier a basic understanding of the importance of making color decisions can be in business.
